What is New Launch?

New Launch – Reintroduction of the App to an account to re-engage App users and possibly attract New Users by utilizing all the app features. This can be accomplished in tandem with Annual Events, Product Launches or any Company/Team Event. Find new and creative ways to utilize the app features by creating new Resources, Categories, Social Elements, Campaigns, Events, Contests, Broadcasts, Coaching, Teammates, leads, API Connections or any other feature of the app applicable for a New Launch.  

New Launch at the most should be planned quarterly or at a minimum bi-annually. Minimum 4 week turnaround if all milestones deadlines are met.

New Launch Checklist 

  1. Decision and Planning – Determining the goal, the needs and the challenges of the account that will do the New Launch. 
    1. Needs Analysis & Discovery
    2. Determine what will be the attraction to users for the New Launch.
      1. What Resources
    3. Determine Launch Date
  2. Design Phase
    1. Set deadline for all elements to be provided by account 
  3. Development Phase
    1. Time the GTE and Account have to complete before launch
  4. Testing Phase
    1. Determine what leaders should test the app before the New Launch
  5. Launch & Completion

Details of the New Launch Process

Decision and Planning

  1. Needs Analysis and Discovery is the first step of the New Launch process. GTE’s must determine the following:
    1. Determine the goal of the account in the next 3 months 
    2. Needs and Challenges to address to achieve account’s goals 
    3. Understanding the fields experience using the App 
    4. Gathering information how we can serve the leaders and the organization better using the App 
    5. Other feedback based on the information the client will give during the New Launch Discovery Call 
  2. Determining the Attraction to Users for the New Launch – in this step, we determine what will be the attraction for the New Launch call. Attraction is the highlight of the New Launch call. GTE’s must determine the following:
    1. Determine the attraction of the New Launch call
      1. Ex. New resources, new product, new process, new leader, new App features etc. 
  3. Determining Launch Date – After the New Launch Discovery Call, GTE must ask the leader about their target New Launch date, assess if the date they give is reasonable. After agreeing with the date, GTE must create an event placeholder for it in Google Calendar and include GTE, GTL and the account leader’s email address. 

Design Phase

GTE must know what are the elements needed and the time required to finish all the work prior to the Testing phase. 

  1. Determine elements needed to be submitted by the Account Leaders and his or her team. 
  2. Set a deadline for submission – must adhere strictly to the deadline
  3. Always follow up if the event of delay 

After we determine all the needs for the New Launch Call and the timeframe required to submit all elements and finish the work required before Testing Phase, send a written summary to the Grow Team Leader and the Leaders of the Account that requested the New Launch. 

Development Phase

Development Phase is the stage where all the required work before launch is done. The Development Phase will officially start after all elements have been submitted to the GTE by the Account Leader. 

Testing Phase 

After the Development Phase, the App will be tested by the leaders in the Account. During this stage, GTE’s must be open to feedback minor alterations with the finished product. 

  1. GTE’s will show the App to the leaders. 
  2. The leaders and their selected members will test the App for few days 
  3. GTE’s must perform necessary alterations if needed 
  4. Prepare for Field New Launch

Launch and Completion 

This is the Official New Launch Call where the App, the updates and other Attractions are introduced to the field. 

Standard New Launch Format 

This is the program sequence during the New Launch Call:

  1. Host to make introductions
  2. Introduce Winners of the recently ended contest
  3. Introduce New Contest 
  4. Account Host Leader: Edify Launch Speaker (Internal Power User, GTL, GTE, CEO or RF SALE REP)
  5. App Overview, User Training & Best Practices
    1. Get App 
    2. Account Settings 
    3. Notifications 
    4. Add a Contact
    5. Send Resources 
    6. Personal Resources 
    7. Events 
    8. Campaign 
    9. Dashboard
    10. Support 
    11. Comparison of Premium vs Standard 
    12. FB Messenger Chatbot 
    13. Contact Journey 
    14. Business Card 
  6. Introduction of New Features 
  7. Question and Answer 
  8. Leaving a call to action